|  | | December 2012 | Publisher ID ca-pub-4040386968601085 | |
Dear publisher,
With 2013 just around the corner, we're taking a look back at another successful year with over 2 million AdSense publishers globally. It's been a busy twelve months of continuous improvements to the AdSense program, and equally busy is our last newsletter issue for 2012: - Learn about the core principles of user experience
- Watch our new DFP Small Business videos
- Search for ads by image in the Ad Review Center
- Apply new controls to the ads on your site
- Try the new 300x600 ad unit size in AdSense
- Benefit from enhanced AdSense text ads
We wish you all the best for 2013,
Sophie On behalf of the global Google AdSense Team
| | | Updates |
Search for ads by image in the Ad Review Center
To help you review ads even more efficiently in the Ad Review Center , you can now search for ads based on a specific image. Just upload an image, for instance a competitor's logo, and we'll return image ads that contain this image for you to take action on. For more details visit our Help Center.
More control over the ads on your sites
Interested in customizing the blocking settings for different sites you own? Visit the 'Site management' section in your account and build a list of all your sites to apply site-specific actions to. Under 'Allow and block', you'll then be able to block general categories, sensitive categories and advertiser URLs for AdSense for content on a site-by-site basis. Learn more about this new feature in our Help Center.
Launching a larger, brand-friendly ad unit size in AdSense
One of the top requests from publishers in the last year has been to add larger ad sizes to our network, and so we're excited to announce that the popular 300x600 unit is now available in your AdSense account. Because this unit is new to our network, you'll currently see a large number of text ads in these placements. Over time we'll continue to build a wide range of text and display ad inventory eligible to appear in this full slot as well. Read more information in our blog post.
Enhancing text ads on the Google Display Network
You may have noticed that we've recently updated the look and feel of most text ads on publisher sites (see an example below). We've integrated optimizations to font size, spacing, padding, and text layout as well as a new clickable arrow icon - our experiments have shown improved performance as a result of these changes. We'll continue to innovate on new formats in order to drive significantly higher performance for both publishers and advertisers, so stay tuned. For more information on this update, visit our Inside AdSense blog.
| | | User Experience |
Learn about the 5 core principles of user experience
Have you thought about user experience and design lately? User experience can make or break your site's success and, with many other sites offering similar services, it's important to differentiate your site in the eyes of your users by providing a better experience. Check out our three-part blog series (part I, part II, part III) to learn about the five core user experience principles.
Also, watch the Hangout on Air recording (only available in English) to hear from an AdSense publisher about his user experience strategy, and follow the AdSense +page to stay informed on additional tips.
| | | DFP Small Business |
New videos to help you get started with DFP Small Business
Interested in maximizing the yield from your ad inventory? Already partnering with other ad networks, or are planning to? If so, DFP Small Business, Google's free hosted ad serving solution, might be for you.
We recently hosted a Google+ Hangout series explaining how to use 'Dynamic Allocation' - one of DFP's most powerful features to maximize revenue from every single impression - and how to get started with targeting in DFP. Have a look at the recordings (only available in English) on our AdSense YouTube channel.
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