AdSense Newsletter - December 2011

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December 2011 Publisher ID ca-pub-4040386968601085 Dear publisher, We believe in the idea of "Focus on the user and all else will follow." Likewise, in order for you to generate traffic and grow your site, it's important to understand your users, their goals, and how they interact with your site. With that our last "Tip of the Month" in 2011 focuses on improving user experience. You can also find updates on: AdSense Success Story:  i-do.com.au Testing your knowledge with the AdSense Academy Improving ad relevance and targeting The top five questions on Ad Traffic Quality Kind regards, The Google AdSense Team   Tip of the Month Understand your users to improve their experience Users with a positive experience during their visit are more likely to stay longer on your site, return to your site in the future, or recommend your site to others. Your site's content should focus on helping users achieve their goals - while meeting your business goals. Understanding how users interact with your site will help you identify pages that could be improved. Moreover, it will help you find optimal placements for your ad units. Remember, users come to your site to see your content, so ads which are positioned where they enter your site, engage with content, and leave your site are more visible and thus perform better. Google Analytics provides webmasters with many tools for measuring website traffic, and gives you insights into your visitors' flow through a site. It allows you to get information on the engagement of users with your content, or the retention rate. With custom reports  you can track and visualise different dimensions and metrics about your audience. Once you know which sections of your site are most popular and which links are most clicked, you can place your ads near those areas. Ads placed near rich content and navigational aids for example usually do well because they naturally get a lot of attention.    Sign in to Google Analytics   Updates Testing your knowledge with the AdSense Academy   Whether you're new to AdSense or have been using it for years, the AdSense Academy can help you successfully run your AdSense account by following six step-by-step learning modules. The AdSense Academy provides best practices on everything from implementing your ad units to building your traffic to controlling your ads. You'll also find checklists and videos at the end of each module to test your knowledge.   Join the AdSense Academy   We're looking forward to receiving your feedback in the AdSense Forum. The top five questions on Ad Traffic Quality  You asked, and we listened! During the policy team's webinars, we received numerous questions about invalid click activity and what publishers can do to monitor and protect their accounts. We've collaborated with the Ad Traffic Quality team to answer your top five most frequently asked questions in our Inside AdSense blog.  We're also happy to announce the launch of the newly revamped Ad Traffic Quality Resource Center, your one-stop shop to learn more about invalid click activity.  Missed last month's newsletter? Read it now! Case Study AdSense success story Do you want to see how other publishers are building their businesses with AdSense and what they do to optimise their websites?  Check out how i-do.com.au did it. ...Did you know? Improving ad relevance and targeting If you've ever experienced ad targeting issues on your site, leading to irrelevant ads or blank space, you might be interested in learning about the five most common reasons: 1. The ad code is not in the same frame as the main content of your website.  2. Your site contains mainly non text-based content. 3. The AdSense crawler has no access to your pages.  4. You are using an individual session ID for each user.  5. The language of your text-based content is not supported by AdSense.  Read more about troubleshooting ad relevance and targeting in our help center. More about AdSense Inside AdSense Blog AdSense Forum AdSense Help Centre AdSense on YouTube © 2011 Google Ireland Ltd, Gordon House, Barrow Street, Dublin 4, Ireland. Email Preferences: We sent you this email because you have indicated that you are willing to receive occasional AdSense newsletters. If you do not wish to receive such emails in the future, you can opt out by clicking here: https://www.google.com/adsense/v3/unsubscribe?auth=aAN57ISX100QQjkqPg4rsu6c-5KcBsV9V3FVESLzyXir_9kaRDF5ECHFPoBHRIM70Q2y2z9jDVCPzTmX7XvMmnH0KgCrcewk8Gg==